The impact of market freedom on the adoption of third-party electronic marketplaces: A fuzzy AHP analysis

Electronic-marketplace (EM) is an innovative model for interfirm transactions that are undertaken via the Internet. However, in view of higher investment costs and other associated risks, many small and medium-sized enterprises (SMEs), instead of establishing their own EMs, turn to adopt third-party-hosted EMs. In literature, most relevant studies to the adoption of the third-party-hosted EM were conducted on the research contexts of free market. Industries under the protection of government policies may have limited degree of market freedom, different from industries without these protection policies. Thus, this study intends to compare the decision choice of EM adoption between industries with various degree of market freedom. The decision choice of EM adoption consisted of many strategic factors that were constructed in terms of a three-layer hierarchical structure proposed in this paper. A fuzzy analytic hierarchical process (Fuzzy AHP) was utilized to estimate the relative importance of these individual strategic factors involved in the decision-making process of adopting third-party EMs. The research findings indicated there were some similarities and differences in the decision choice between the two industries of interest. The variety of market freedom can account for the differences in the decision choice of EM adoption. In addition to enhancing our understanding of the EM adoption decision of participative companies, the research findings also provide insightful information to third-party EM providers so that they may improve the effectiveness and efficiency of resource allocation.     

谈商品包装中的色彩运用

在被称为色感时代的今天，如何准确的捕捉市场的商品色彩及形象信息，了解消费者的需求去向，并抓住隐藏其后的商品销售原因，确定企业战略的目标性形象，其关键在于色彩包装研究的成功与否。     

Contagion effects of electronic commerce diffusion: Perspective from network analysis of industrial structure

This study presents a quantitative method for investigating the diffusion of e-commerce adoption using social network analysis methodologies. The contagion effects on innovation diffusion are examined by two different social network models: the cohesion model, which is based on diffusion by direct communication, and the structural equivalence model, which is based on diffusion by similarity of network position. This study then empirically examines a sample of e-commerce diffusion taken from the Taiwan's industrial structure in 2001. The analytical results show that e-commerce diffusion among firms in Taiwan exhibits both contagion effects, but that the mimetic behavior is predicted better by network position than by interactions with others.     

电子商务路在何方

目前电子商务专业虽然是一个热门专业,但对于其专业的毕业生却热不起来。电子商务的学生到底能学到什么,高校电子商务专业课程设置是一个重要的课题。就其专业课程设置可以说有两个方向.即一是面向技术(Technology oriented)的电子商务教育,英文可以称为:Technol-ogy-oriented E-Business(缩写为TOEB);一种是面向管理(Managementoriented)的电子商务教育,英文可以称为:Management-oriented E-Business(缩写为 MOEB)。所以对于电子商务专业教育不能大而全,应该选其一而精。     

基于单片机控制的汽车点火装置的设计思路

大多数汽车价格昂贵的一个原因就是它的电控系统价格较高，文章基于找出一种方法使得汽车电控系统价格降低的目的，提出了一种基于单片机控制的发动机电子控制单元的设计思路。     

利乐复合材料力学性能的研究

本文阐述了利乐包的结构、材料,并对利乐包的各项力学性能进行实验测试,进而讨论利乐包的环压、拉伸强度以及纸盒的抗压强度,分析了利乐材料外界压力下的变化过程以及能够影响其力学性能的因素。使读者了解利乐包的结构、材料特点,对日常生活中奶制品包装有较为全面的认识。     

浅谈作业成本法在水泥包装机械中的应用

随着高新科技时代的到来和市场竞争的加剧,先进的生产制造技术和管理办法开始被广泛采用,制造环境发生了很大变化。随着企业生产方式的变化,导致产品成本结构的重大变化,直接材料、直接人工的成本所占比重下降,而制造费用的比例却大幅度的上升。传统的成本计算方法会导致产品成本的扭曲,这对企业的成本管理会产生很多的误区。文章针对水泥包装机产品进行作业成本法运用的探讨,为企业降低成本寻找一种新思路,改变传统方法带来的计算方法不适应性、成本核算内容的局限性和成本控制的无效性等问题,使产品成本发生的歪曲降低并为企业经营决策的正确性提供指导作用。     

论包装策略与绿色物流竞争力构建

从绿色包装设计、绿色包装材料、绿色集装、绿色回收、绿色包装文化、包装标准化等方面来探讨绿色物流竞争力的建立。     

药品包装与消费心理

药品作为一种特殊的商品,具有药品和商品的双重属性。它的包装设计要求在遵循国家相关医药法规的同时,提高外观设计品味,才能获得消费者的心里认可。     

电子货币的发展对日本货币政策有效性的影响

日本作为亚洲成熟金融货币体系的代表,电子货币的迅速发展及其对货币政策的影响效果是值得我们探讨和借鉴的.基于巴塞尔委员会对电子货币的定义,日本银行按年度发布了2007～2008财年的电子货币及其他货币供给数据.借助这些数据,可以检验近两个财政年度日本电子货币的发展对日本央行货币政策有效性是否产生值得关注的影响,即日本电子货币的替代效应对央行的各层次货币乘数是否产生显著的影响,以及日本银行的电子货币发展状况调查结果与结论能否指引央行有效地制定和实施在电子货币条件下的货币政策.